7 things donors want to know – Introduction

Looking to attract funding for your organisation?

To do so, we need to understand what is attractive to donors and what is likely to be a “turn-off”. We need to understand motivations and barriers.

Donors are becoming more astute in their giving. Making a decision to give requires a combination of “head” and “heart”. The bigger the gift, the more the “head” will be involved in the decision making process.

In our experience, there are seven questions that donors are likely to ask before they commit to making a major gift. Over the next seven weeks I will provide you with tips on answering these questions.

If you are ready with the answers to these seven questions, then you are more likely to be successful.

We hope you find this useful!

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