7 things donors want to know – how are you making a difference

How is your organisation making a difference?

Donors want to know the mission, purpose and goals of your organisation and the key community issues that your organisation is addressing.

This video outlines the following steps you can take to demonstrate how you organisation is having a positive impact:

  • Provide a simple and well thought out “Theory of Change” to explain how your activities will produce results.
  • Prioritise your three most impactful programs and describe these succinctly.
  • Develop a “Case for Support” document, which should be presented in an attractive way that appeals to the donor’s head and heart.
  • Ensure you have a “public facing” Strategic Plan on your website.

share on